Research on consumer buying behaviour has proven that the majority of purchase decession are made at the point of sale driven by impuls. In 70% of the purchases, packaging is the driving factor for the purchase. Packaging is no longer about containment and transport of the product, but an important, if not the most important tool that marketeers have to differentiate their products.
Packaging communicates the brand identity, the brand promise and the product attributes, and contributes in an extensive way how the product can be positioned in relation to its competition. Material, physical structure or shape , color and artwork are the most important drivers of how the product will ultimately be perceived by the customer.
Xpackt focusses mainly on the specialty packaging market and on those projects where packaging plays an important role in differentiation from the competition and/or has a strong promotional character. Xpackt believes strongly in the added value of packaging as an integral part of the product, and takes that as the starting point for your packaging demands.